How we sample answers, what we do with the numbers, and where the measurement stops.
The share of AI answers that name your brand, plus share of voice, position and sentiment — each defined the way it is counted, with what it is measured over and where the answers come from.
The same keyword data, a different result: an answer that names a few brands rather than a list of pages. What carries over from SEO — the market data, the technical hygiene — and what does not.
How a stored answer becomes numbers: citations parsed from the answer text, and 'named' kept apart from 'cited'. Each of those choices buys something and costs something — written down.
Closing a ticket freezes a baseline; fourteen days later the same prompts are re-measured on fresh answers only. The verdict is recorded even when the answer is 'nothing moved'.
A visibility percentage without a sample size is a coin flip with a decimal point. Every metric here carries the answers behind it and a 95% Wilson interval.